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Consumer Goods & Retail


Peak Performance Paradox: How UK Retailers Translate Black Friday Volume into Sustainable Competitive Advantage
While Black Friday 2025 is forecast to drive record spend (~£6.4bn), UK retailers face a "profitless prosperity." The cost of acquiring customers (CAC) during Q4 often spikes by 13%, while the Lifetime Value (LTV) of discount-driven cohorts drops by 9%. The strategic imperative is no longer generating demand, but filtering it for profitability.

Daniel Chanel Mouzita
21 nov.16 min de lecture
500 Terry Francois Street
San Francisco, CA 94158
Tel: 123-456-7890
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